Above is one of the ideas we presented to the British Heart Foundation and Tequila London. Our research had shown that the BHF had a general lack of brand awareness among the 16-29 year old age range we were asked to focus on.
We decided on a free computer game, which would be promoted at music festival tents and online via Facebook. The main character of the game you see in the middle picture was based on a red blood cell. It was hoped the game would help get across the British Heart Foundations core brand values to the target audience.
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