<-----(current logo)
The reason behind this logo is that the current Visit London website's first page looks very standard, not really showing much of what London has to offer for tourists.
So I wanted to create a logo which immediately shows or reminds potential visitors some of the attractions and landmarks London has to offer, and reasons to visit London. Without them having to look at too much further stimulus material.
(please click on the image if you want to enlarge it)
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